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  • Katie Doelker
  • Eric Barnes
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  • Sabah Baxamoosa
  • Natasha Hervatta
  • Stef McDonald
  • Alan Bishop
  • Alessandra Rizzotti
  • Code Start

What Bottled Air Shows About the Ridiculousness of Bottled Water

Adele Peters

This Australian pop-up shop sold bottled air ("organic, untouched by man, and straight from the source), bottled moonshine, and even a box of good vibrations. What was the point? Reminding people that buying bottled water doesn't make sense when tap water is an option. Of course, people in Beijing might not think the idea of bottled air is so ridiculous right now...

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  • Sabah Baxamoosa

    On a side note: the animated flick Dr Seuss' The Lorax shows us that bottled air is not that far-fetched a possibility.

  • Alessandra Rizzotti

    Hilarious. What a great way to start important conversations, in a really funny way.

  • Code Start

    Adele this is so awesome! What a great video! I definitely laughed at the fact people were so intrigued by "bottled air." Awesome video!

    • Adele Peters

      Yes, it was incredible to me that no one seemed to think it was a joke! In part I guess it's proof of the power of package design and branding to make something seem real...

      • Code Start

        Yes you are exactly right. Packaging, design, and branding will do it!