5 people think this is good

    Lust in the Wind Renee Coulombe Jackie Ramirez GOOD HQ Alessandra Rizzotti

Who Are The Real Targets of Soda?

Jose Vadi

The American food and beverage industry spends almost $12 billion a year targeting people to buy unhealthy food and drinks. 75% of teenagers of color drink at least one sugary drink a day. Drinking one or two sugary drinks each day increases the risk of Type 2 diabetes.

Watch Oakland youth Poet Laureate Obasi Davis raise his voice about the socioeconomic contributors to Type 2 diabetes in "TARGETS," one of the latest films from The Bigger Picture.

thebiggerpicture.org | @bigpicccampaign

Continue to youtube.com



  • Alessandra RizzottiAlessandra Rizzotti

    Once again- so well done. How many people are on your crew and what cameras do you use?

    • Jose VadiJose Vadi

      We use a tight crew to expedite filming and shoot in as many settings as possible each day we shoot; no more than 3-4 folks at a time depending on audio being pre-recorded or not. The crew is usually directed by Jamie DeWolf, a longtime collaborator based in Oakland, Calif.