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Who Are The Real Targets of Soda?

Jose Vadi

The American food and beverage industry spends almost $12 billion a year targeting people to buy unhealthy food and drinks. 75% of teenagers of color drink at least one sugary drink a day. Drinking one or two sugary drinks each day increases the risk of Type 2 diabetes.

Watch Oakland youth Poet Laureate Obasi Davis raise his voice about the socioeconomic contributors to Type 2 diabetes in "TARGETS," one of the latest films from The Bigger Picture.

thebiggerpicture.org | @bigpicccampaign

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  • Alessandra Rizzotti

    Once again- so well done. How many people are on your crew and what cameras do you use?

    • Jose Vadi

      We use a tight crew to expedite filming and shoot in as many settings as possible each day we shoot; no more than 3-4 folks at a time depending on audio being pre-recorded or not. The crew is usually directed by Jamie DeWolf, a longtime collaborator based in Oakland, Calif.