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The Diabetes PSA That Could Probably Win a Rap Grammy

Jackie Ramirez

Highlighting how today's sugar consumption is similar to drug addiction,Youth Speaks and UCSF Center for Vulnerable Populations have teamed up with high schoolers to raise important questions about healthy food access with provocative PSAs about diabetes. Their campaign, The Bigger Picture, gives youth opportunities to not only show-off their creative skills, but also win educational scholarships. Learn more at http://youthspeaks.org/thebiggerpicture/.

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  • peggy curry

    This is incredible, needs to be PSA announcement on Nick, Disney, ABC Family, Biggest Looser, all of them! WOW! SO good! Peggy Founder of GrowingGreat school garden and nutrition education non-profit educating children and adults to adopt healthy eating habits!

    • Jackie Ramirez

      That's a great idea Peggy! I'll pass it on to them.

      Peggy is this your website? http://growinggreat.org/ You should have this and your title on your profile. This is fantastic!

  • E Doolittle

    Fantastic! Thank you for helping to spread the good work of the young poets and The Bigger Picture!

    • Jackie Ramirez

      There's plenty of more where that came from. Check out their other videos on TheBiggerPicture.org

      • Sovanna Pouv

        Thank you thank you. It's interesting that a lot of people go on with their lives not caring about any issue until it effects them. GOOD is the "Hub" of social good!

  • Yayne Hailu

    The message is great but the way this was put together was also really well done!! A lot of PSAs try to reach their target audience by being relatable but often times fall short. The song they sampled is a classic Rap song from the 90s and one of my favorites... so the video definitely caught my attention from beginning to end.

    • Jackie Ramirez

      That's exactly right Yayne. They were able to capture youth's creativity so well and used fantastic sound effects and messaging that has not only caught youth's attention but ours as well. Have you seen the other videos on TheBiggerPicture.org?

  • lildickens

    Right on!!! Am gonna show this to my patients!! Maybe they will make some changes!!

  • Cameron Schuster

    Spot ON!!!!!!! Great message, wish they would have cut in some scenes of the carnage diabetes causes the body and the community. She needs a verse on hypertension, obesity, and all the other ills, but well done!!!

    • Jackie Ramirez

      Isn't this great! I wish the fellows could watch this. Take a look at the other videos from other youth, they bring up more good points. Go to TheBiggerPicture.org and click on the WATCH link

  • Abi Magalong

    Love this! I volunteered with Youth Speaks when they had their "Brave New Voices" competition in LA. It's a great organization, and now that much better for incorporating music AND health to spoken word.

    • Jackie Ramirez

      Thats great Abi, looks like they are doing some very creative and impacting work. Let's definitely help them share these videos and spread the message about diabetes and its social determinants.

    • Abi Magalong

      Also have a family history of diabetes, so I'll make sure my family gets the message!!!

  • Alessandra Rizzotti

    Pretty genius. Not only makes a statement about diabetes, but also economics and poverty- which play into health.

    • Jackie Ramirez

      That's exactly right Alessandra. It was so hard picking one video to share being that they have so many good ones.