This Sexist GAP Ad Also Has An Ironic Typo

by Tod Perry

August 1, 2016
via Twitter

Yesterday, UK Twitter-user Sabrina Golonka received a GAP Kids ad in the mail which she found glaringly sexist. The ad shows a young boy wearing a shirt featuring Albert Einstein who’s labeled the “Little Scholar” and a little girl wearning a sweater and kitty ears who’s called the “The Social Butterfly.” Some believe the ad promotes sexist stereotypes at a time when people in the the UK and the U.S. are trying to close the science-and-math-score gender gap. 

As people scrutinized the ad they realized that, ironically, our “Little Scholar” is wearing a shirt with Einstein’s name incorrectly spelled “Einstien.” Which is hilarious being that the boy is characterized as a scholar. 

So far, GAP has yet to comment on the ad. 


Recently on GOOD
Sign up to receive the best of GOOD delivered to your inbox each and every weekday
This Sexist GAP Ad Also Has An Ironic Typo