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Can Kony 2012 Change the World? The Answer Depends on Which Generation You Ask

During the last five years Millennials have elected a president and stopped the entertainment industry from working its usual will in Congress.


Most members of the Millennial generation (those born between 1982 and 2003) believe viral videos can make a measurable difference in the world. And despite its creator's recent tribulations, the most viral video in Internet history, Kony 2012, is giving them a chance to prove they're right.

Within five days of its release, the video—created by the California-based nonprofit Invisible Children about Lord's Resistance Army head and indicted war criminal Joseph Kony—had been seen by 80 million people, a major step toward creating global awareness of Kony’s crimes.

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