The objects we discard aren’t trash. They’re a resource.
Roughly 70 percent of what we drink comes from a bottle or a can. And even when those bottles or cans are recyclable, most are destined to end up in a landfill or the ocean. We believe we’ve got to change those numbers—but before we can, we’ve got to learn from them.
So over the coming weeks, we’re teaming up with Arrowhead to dive into the surprisingly complex world of plastic waste recycling. We’ll hear from innovators, nonprofits, federal agencies, and corporations who are striving each day to make a positive impact. Let’s increase recycling rates by finding smart, sustainable ways to give the most common objects in our lives a new purpose.