GOOD
hard at work
Anne Morreghan
Artiest
The concept of fair trade is simple: give small farmers direct access to international markets so they can compete with larger companies. As the idea catches on, coffee beans branded with the fair trade label are becoming ever-present. But is fair trade coffee as good on your taste buds as it is on your moral compass?
We asked Siel Ju-a fair trade coffee aficionado who writes on the web as Green LA Girl-to try a spectrum of six different coffees, and compared her results to those of our own crack panel. Everyone then voted for a favorite and least favorite cofee. Our samples included Folgers, Yuban, Dunkin' Donuts, fair trade and regular varieties from Starbucks, and an organic blend from the Fair Trade Coffee Co. In a blind taste test, we determined if helping family farmers to compete in the world market actually makes coffee taste better.
1. Fair Trade Java Organic
$10 / lb.
fairtradecoffee.org
Siel says:
A yummy fruity aroma. The best tasting of the bunch.
good says:
The Platonic ideal of coffee. Creamy and thick.
favorite votes:
GOOD GOOD GOOD
worst votes:
BAD
2. Yuban Dark Roast
$4.39 /11oz.
yuban.com
Siel says:
A bit too much smoke. A slightly sour aroma.
good says:
Good. Strong. Mellow. Like Michael Clarke Duncan.
favorite votes:
GOOD GOOD
worst votes:
3. Starbucks French Roast
$9.99 / lb.
starbucks.com
Siel says:
Not too acidic. Smooth and earthy.
good says:
Kind of floral. Kind of spicy. Kind of gross.
favorite votes:
GOOD
worst votes:
4. Folgers French Roast
$3.99 / 11.5oz.
folgers.com
Siel says:
The aroma isn't too interesting, but it's not bad, though a little acidic.
good says:
Very mild. Not boring, but unimpressive.
favorite votes:
GOOD
worst votes:
5. Starbucks Cafe Estima Blend
$9.99 / lb.starbucks.com
Siel says:
Inoffensive but also uninteresting.
good says:
Ambivalence comes to mind.
favorite votes:
GOOD
worst votes:
BAD BAD
6. Dunkin' Donuts Original Blend
$7.99 / lb.
dunkindonuts.com
Siel says:
Very sour and acidic. Horrible taste and aftertaste.
good says:
Strangely pungent swill. Like dirty water, wet leaves, or dung.
favorite votes:
worst votes:BAD BAD BAD BAD BAD.
