- October 5, 2011 • 5:30 am PDT
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Colleges and universities know that staying connected to students—and ensuring students are connected to each other—helps with retention, facilitates learning and collaboration, and builds campus culture. In the past few years, Twitter streams, Facebook pages, and YouTube accounts have become standard on college campuses, but some use the technology more effectively than others. Student Advisor, a site that lets prospective students compare schools to find the best fit, analyzed social media data from more than 6,000 schools to find the 100 that are making the best use of social media. Here are the top 10 masters of the campus social media universe.

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