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You've Proven Your Start Up Can Work; Now What?

The Boba Guys evaluate their food start up after six months of iteration.

The past six months since launching Boba Guys have been a blast for us. As we wrote this post, we were reminiscing about the long nights of tastings, running around the city trying to find straws, and chance encounters with fellow food entrepreneurs. To say that this experience has been a dream come true would be an understatement.

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What a Startup—And Their Immigrant Parents—Can Teach You About Sacrifice

You make sacrifices for the things you care about, whether that's a business or your family.


Personal sacrifices are the hardest part of business. Quite frankly, they caught us off guard.

Sure, our hands are now the “working hands” of our parents (requiring an immense amounts of lotion after all the dishwashing) but the missed birthdays, ski trips, and date nights are irreplaceable. We think this is the biggest deterrent for anyone launching a startup. The hours are long, especially if you have a day job like us, and there is no higher authority to hold you accountable. After the honeymoon phase of launching a startup has passed, all you have left as fuel is the passion for your business.

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The Secret of Pop-Up Restaurants: It's Not Just About Cost

The Boba Guys found the right model for their tea shop by thinking of it as a startup.

After Anthony Bourdain’s visit to San Francisco introduced the pop-up concept to the masses, we wanted to explain why we chose the pop-up route for Boba Guys.

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Guerilla Research Improves the Boba Guys' Taste

After our taste buds went haywire one summer night following a 10-hour taste-testing marathon, we turned to our customers.

Over the past few weeks, we have been working on a new formula for our main flavor, a traditional boba milk tea. Instead of working on the formula in our “lab” like we did prior to launch, we decided to bring the R&D process to the public.

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