GOOD

You've Proven Your Start Up Can Work; Now What?

The Boba Guys evaluate their food start up after six months of iteration.

The past six months since launching Boba Guys have been a blast for us. As we wrote this post, we were reminiscing about the long nights of tastings, running around the city trying to find straws, and chance encounters with fellow food entrepreneurs. To say that this experience has been a dream come true would be an understatement.

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Cutting The Red Tape to Make Everyone Happy: A Boba Guys Mailbag

Big bureaucracy, unforeseen circumstances and the hidden costs of paying yourself: an entrepreneur's grab bag from the Boba Guys.

As Boba Guys approaches the six-month mark, it is time for us to begin the next chapter of our story. Our final set of GOOD posts will tie up a few loose ends, including where we landed on our profit problem. Thank you for following our journey up to this point and for sending us words of encouragement every week.

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Entrepreneurs Change the Game: A Snapshot of Boba Guys Iteration

A business' approach to change says a lot about its management.

Change is inevitable—and in our case, an intentional and integral part of our iterative business model. Last week, we made three significant changes to our business. First, we rolled out a new formula that we tested over a six-week period. Second, we introduced a handcrafted almond jelly that we serve as an alternative to tapioca pearls. And most importantly, we introduced a partnership with Five Mountains Tea, our new tea supplier.

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Hiring Like a Startup, Not a Restaurant

What startups look for: a knack for problem solving, appetite for risk, and diversity.

In the past few weeks, we’ve been training the next Boba Guy and have finally added him to our ranks. Johan, like us, had no previous restaurant experience. But he does share our startup-friendly skillset—plus the flexibility we lacked due to our full-time jobs.

We consider Boba Guys a food startup and not a restaurant because of the iterative business model we have built. Like most startups, we are small (growing from two to now three!) and fast-paced. What we look for in an employee is very much what startups look for: a knack for problem solving, appetite for risk, and diversity.

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The Linsane Art of Opening Cultural Doors with Tea

Crossing the culture barrier, one tapioca ball at a time.


One of the most rewarding experiences since Boba Guys started up has been being able to share a bit of our culture with our customers. After a week of Linsanity, we have had several people ask us about Jeremy Lin, the New York Knicks basketball star of Taiwanese descent who is breaking down stereotypes about Asian Americans. It is hard to suppress our excitement about someone who is blazing a trail for individuals like us.

The Linsanity phenomenon shows that people like being pleasantly surprised, either by an underdog story or someone unexpectedly breaking barriers. The questions Boba Guys’ customers ask us show there’s more than one way to change people’s perceptions of another culture.

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The Boba Guys Market to the Unmarketable

Blowback from PR gaffes or praise from customers is broadcast for all to see.

Last week, Boba Guys served up drink number one thousand. That’s more than 100 gallons of tea and homemade syrup in just one and a half months! We’ve been amazed at how quickly it’s taken off, and today we’ll attempt to break down what we think contributed to our early success: open dialogue.

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