Anxious people are more likely to post on social media sites.
Photo by Dean Drobot/Shutterstock.
Ever since online social networks were created, people have wondered why they’re popular and how they affect users. Researchers, practitioners, and social commentators have expressed concern that they reduce more meaningful face-to-face interaction, leaving users depressed and lonely. However, new research that I have conducted together with marketing professor Jonah Berger suggests that social networks’ dissimilarities to more traditional communication methods can actually help some people connect better.