Jennifer Aaker


How Do You Design for Happiness?

The ticket to happiness isn't a million-dollar check-it's something a little less predictable.

A first step in tackling this question is to understand what happiness means. But herein lies the problem. Our understanding of what happiness is (and how to get it) is often misaligned with what really drives it. Indeed, research by Dan Gilbert and his colleagues show that we tend to go looking for happiness in a lot of the wrong places. If you disagree, you can check out the lead story on Entertainment Tonight on any given day.

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