Searching for the perfect cup of sustainable and ethically produced joe. #NationalCoffeeDay
When most people grab their first cup of morning coffee in a zombie-like state, few think about how the beans get from farm to percolator. Even fewer would ponder if, let alone how, the coffee industry revolutionized the business world. But for the past 20 years, the coffee industry has pushed the envelope in terms of how compassion can mold global markets and drive major profits.