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In a world driven by data, business leaders are working to turn the insights offered by big data into meaningful information to make their companies more competitive. In one study conducted by IBM, 75 percent of leaders attributed the value of analytics solutions to their ability to increase revenue, as well as improving business functions such as speed and accuracy of decision making, and generating innovative ideas. But before leaders can actually use data to do these things, they must have full confidence in the business and data analysts, as well as in the data itself.