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Ethical Style: How to Buy a More Ethical Knockoff A More Ethical Knock-Off of Forever 21 Fashions

How to find ethically produced alternatives to the latest trend—in less time than it takes to circle the racks at Forever 21.


Every Thursday, your Ethical Style questions, answered.

Modern fashion is a sprint. By the time a designer sends a new style down the runway, it’s only a matter of weeks before the trend hits fashion blogs, migrates to high-end boutiques, and is dumped en masse on your nearest knockoff mega-retailer. But the rush to snap up the latest thing doesn't leave much time to consider what we’re actually buying.

Now, a more thoughtful fashion outlet is intercepting the cycle. Fashioning Change is a website that helps trendsetters find ethically-produced, eco-friendly alternatives to whatever the big-name brands are selling this week—in less time than it takes to circle the racks at a Forever 21. Just tell Fashioning Change the types of brands and retailers you usually shop at—and the charitable causes you prefer to support—and the site’s "Changing Room" will offer more ethical versions of the latest trend from Gucci, Tory Burch, J. Crew, or Guess.

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Ethical Style: Angelina Jolie's Engagement Ring and the State of the Ethical Diamond Angelina Jolie's Engagement Ring and Ethical Diamond Sourcing

Brad Pitt and Angelina Jolie can afford to buy the most ethical diamond ring on the market. The knockoff version isn't so innocent.


Angelina Jolie and Brad Pitt have built an image as Hollywood’s most conscientious power couple—adopters of orphans, rebuilders of New Orleans, ambassadors to the U.N. So when the domestic partners announced their long-awaited engagement this month, I was a little surprised to learn that Pitt had gifted Jolie a new diamond ring. I assumed that a couple of their humanitarian pedigree would go for something a little less ethically ambiguous.

Pitt and Jolie can afford to buy the most conflict-free diamond ring on the market. Pitt is estimated to have spent a year—and $250,000—finalizing the design with jeweler-to-the-stars Robert Procop, who had previously partnered with Jolie herself to market charitable jewels to help fund a school in Afghanistan. But the origins of even the world's most closely watched diamond is not crystal clear.

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Ethical Style: How to Kick the Fast Fashion Habit

9 quick fixes to help you stock your closet with long-term clothes.

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Ethical Style: Don't Donate Clothes, Repurpose Them

Quality clothing means better fabric, and good fabric can be reworked again and again to make sure it never goes out of style.

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