Most people are still, unfortunately, mystified by design and designers. Among the most egregious misconceptions: that our profession is defined solely by aesthetics and decoration; that practitioners tend to be "moody, erratic, eccentric, and arrogant;" and that we even require specific management methods to function properly in organizations. Too often these misconceptions and more lead to design being confined to a frivolous box that separates us from other fields and limits the scope of our impact.

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