Now that ethical consumerism is big business, what happens when you trace the products back to the source?
For many years, the main figure informing the ethics of my shopping habits was a handsome celebrity. Paul Newman’s face—framed as it was by a variety of ethnic hats—signaled a quick opportunity to be a better person while just cruising down the condiment aisle. When I chose Newman’s Own over its competitors, I knew I was making the right split-second decision because Paul’s label declares, “All profits to charity!” Which charity? I'll admit it: I never bothered to check.
Down in the storeroom, Judge twists her fingers around rabbit fur hats she’s considering for a limited-edition high-end line that’s in the works. “I think the rich people would buy it in this style,” she says, placing one on her head. “It’s going to be a ridiculously expensive hat.”