Carolyn Malachi


Innovative Product Placement Makes This Music Video a Vehicle for Good

The #IAM Campaign, harnesses the power of social capital to fund the education of students in developing countries.

Red Coca-Cola cups rest, glistening, on the American Idol judges’ table, and you think to yourself, “Am I thirsty?” What if, instead, your thoughts turned to children in East Africa, hungry for an education?

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