The Simple Way You Can Fight Back Against Fake News

Hit them where it hurts — their ad revenue.

Image by Sebastiaan ter Burg/Flickr.

Advertising used to be straightforward. When you needed to sell a product, you found a place where potential customers spent their time and you placed an ad there. If customers read the Washington Post, you bought an ad in the Washington Post. If they watch “60 Minutes,” you bought an ad during “60 Minutes.”

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