GOOD

Use Your Head

Ebonie Johnson Cooper discusses how collaboration is essential to doing the most good.

Ebonie Johnson Cooper—founder of the Young, Black & Giving Back Institute—talks about tapping into the frequently neglected market of millennial donors and diversifying our own conceptions of philanthropy.

People shouldn’t get caught up in the word “philanthropy.” In the black community, giving is approached in nontraditional ways. While a lot of it may not be recognized in established ideas of philanthropy—which is typically thought of as old, white, and wealthy—we sure have ways that we impact our communities. Giving has a lot to do with our upbringing.

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