The Encore Prize Generation to Generation Challenge: How Older Adults Can Help Youth Thrive

A Conversation with Marc Freedman, CEO of

What inspired the Generation to Generation campaign? Walk us through how this idea to engage adults over 50 years old to help young people came into being.

Generation to Generation is powered by, an organization I founded 20 years ago to transform the aging of America – one of the most significant demographic shifts of the 21st century – into a powerful source of individual and social renewal.

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