Jake Dunagan

From forensic MRI scans to neuromarketing, our advancing understanding of the brain will transform society. Here are six examples.

In science and in the popular imagination, the brain has become sexy. Our brains are being observed, modulated, and augmented in ways we only used to dream (or fret) about. Advanced neural imaging tools are opening new windows into our thinking minds. Standing outside these windows, and excitedly peeping in, are researchers and representatives from almost every domain, endeavor, discipline, or practice with a stake in human behavior. From finding the most appealing magazine covers, to lie detection in the courtroom, to the feeling of spiritual oneness with the universe, few activities stand outside the ever-widening gaze of neuroscience.

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