Jonathan Poritsky


The Rotten Side of Apple’s Founder

New documentary Steve Jobs: The Man in the Machine digs into the human imperfections at the heart of the ever-popular brand

Director Alex Gibney is not one to shy away from controversy. From his award-winning documentary on corporate greed Enron: The Smartest Guys in the Room, to Going Clear, his exposé on Scientology based on Lawrence Wright’s book due out later this year, Gibney often gets to the heart of our culture with a surgeon’s scalpel and objective eye. His latest film, Steve Jobs: The Man in the Machine, which premiered recently at SXSW, is both a meditation on our relationship to the Apple devices that have conquered the world and a biography of the company’s titular founder and late CEO. The overarching premise is apparent from the title: the film asserts that Steve Jobs is still a presence in the technology we use every day.

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