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One CEO’s Battle Plan For Protecting Our National Parks

“We’re dealing with an administration that hasn’t come out and agreed that climate change is a reality.”

Environmentalists and conservationists across the country erupted in anger earlier this month when Utah’s Republican governor, Gary Herbert, signed legislation to rescind the Bears Ears National Monument. Impressively, it was a group of CEOs from some of America's best-known and most-favored outdoor brands who took decisive, meaningful action.

President Obama designated the 2,112 square mile area in southern Utah's San Juan County as protected public land. Herbert is requesting that president Trump remove the protection—something no president has done—and return the land to the state, potentially opening the land up to sale and development. In addition to being home to some of the country’s most breathtaking and beloved pubic lands, Utah has also long served as host home to the Outdoor Retailer trade show, a twice-yearly gathering of retailer, manufacturers, suppliers, and other outdoor industry professionals that brings 40,000 visitors and $45 million to the state annually.

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