Murray Carpenter


Thank You For Caffeinating

America’s $75 billion love affair with soft drinks has less to do with flavor than a specific, notorious ingredient.

Even with proposed soda taxes and campaigns to rid Americans of our soft drink addiction, in the United States, soft drinks far outpace any other beverages in our diet. The average four-person household drinks nearly 2,000 cans of soda annually.

That’s a lot of sugar consumption, but what most people don’t realize is that caffeine is actually the alluring ingredient that hooks us to this single largest source of calories in the American diet.

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