Nicholas Kraft


Who's the Happiest Person You Know?

Over the past six months we have been hard at work finding and documenting the happiest people in America, from all different backgrounds. Our only criteria for interviewees is that someone else told us they’re happy. Race, age, gender, socio-economic background, family history—all these things melt away when all we ask of them is to tell us why they're happy. One truth began to emerge that explained how this wide range of happy people, who seemingly shared no common trait ...

As you enter through the front door of Kraftland, a seemingly quiet single-family home in the hills of Encino, California, you are greeted by a life-sized Bob’s Big Boy statue—the kind Dr. Evil used as a cryogenic freeze chamber in the Austin Powers films. Above him, suspended from the ceiling, is the original bike from Pee-Wee’s Big Adventure, though it’s easy to miss this holy grail of movie memorabilia because hanging from the ceiling in the adjacent room is an 800 pound plastic elephant—more specifically, a Dumbo ride vehicle from the Disneyland attraction of the same name. Kraftland is a museum of 60s pop culture, a favorite spot of Hollywood parties, and the home in which I spent half my childhood.

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