Thirty years ago bottled water barely existed as an industry. People were happy getting water from the same place as they always had: the tap. Drinking non-stop from plastic bottles—let alone those shipped from Fiji or Norway—would have seemed really strange. Fast-forward to today and this scenario is commonplace. In fact, in 2011, Americans spent about 21.7 billion dollars on bottled water and according to Back2Tap, and they dispose of 50 billion bottles a year.