We at Badger Gears have been involved in triathlons for the past four years. With full time jobs from 8:00 am to 5:00 pm outside of our startup company, we either have to train early in the morning or at night after work. We do go to the gym, but it’s not quite the same as being outdoors. When we’ve trained at night, we’ve been concerned that despite headlights and our reflective clothing, drivers don’t necessarily see us on the road unless headlights are aimed directly at us. Even when we drive, we notice we can barely see people cycling, running, or taking their dogs on walks. We thought there must be a better way to keep active people safe at night, so that’s how the Badger 360° LED Jacket got started.