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We Need to Make Online Giving Easier and More Compelling

There is one industry that has not seen widespread success on the internet—philanthropy.

Internet technology has become a part of our daily lives. Nearly everything we once did in the “real” world we now do in our “digital” realm, including, of course, shopping. In 2011, Americans spent nearly $200 billion shopping online, a growth of over 20 percent in 2010. The budding industry of mobile retail reached a new high of $6 billion that same year.

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