We live in an extremely fast-paced society and have developed short attention spans that are constantly bombarded by incessant tweets, posts, and vines. For every inspiring message, there are hundreds of complaints to distract us. It's overwhelming and easy to forget that we can always make a difference. It's for these reasons that Random Acts of Kindness week (Feb10-16) is truly brilliant. Remember to do GOOD for one week. But what happens when the week ends? Do we continue performing random acts of kindness or do we revert back to our normal habits?
What's great is that there are platforms like GOOD to remind us of the difference that we can make. As an aspiring journalist, I use GOOD to support great causes, meet amazing people, and discover unique brands. Now that Random Acts of Kindness is over, I thought it would be interesting to write about a fashion brand that promotes leadership every time its products are worn: Imperium Denim.
For starters, Imperium Denim uses denim that is made from cotton and recycled plastic bottles. Essentially, every pair utilizes eight plastic bottles. Their products are ethically made in Canada as opposed to going overseas and exploiting sweatshops. But the most interesting aspect of the brand is the message that it conveys. Through our actions, we have the power to improve the world and influence others to do the same. This is exactly what every member of the GOOD community believes.
So how do these jeans make us leaders? Well, they don’t, but they encourage us to lead through powerful reminders. I've noticed that many GOOD users display Gandhi's quote: "You must be the change you wish to see in the world". Well coincidentally, that quote is printed on the inside of the left pocket. On the back pockets, there's a nicely stitched design of a barb wire; the designers are telling us to keep our boundaries behind us...in the literal sense! What I find really creative are the names used to describe the fits (Mahty, Nelly, Marty). Jeans inspired after Mahatma Gandhi, Nelson Mandela, and Martin Luther King, some of the greatest leaders of all time. Finally, the attention to detail is impeccable. Even the rivets tell you to identify yourself as a leader. If all this isn't enough, there's the colorful coin pocket. Imperium Denim's pocket square trademark. This cool new look adds a classy touch to an already elegant brand. Be a leader and flash your coin pocket with pride.
To see a brand like Imperium Denim go out of their way to make a difference truly amazes me. It's a beautiful aspect that many companies neglect. Finally, a brand with a meaningful story. With these jeans, what you wear is a reflection of who you are. We are GOOD people, we are leaders, and we are individuals that need to perform random acts of kindness for more than just one week.
I encourage you to support Imperium Denim's Kickstarter campaign by clicking on the link below. Give them a chance to spread their GOOD story. You’ll be touched by their inspirational video.
As Imperium Denim says, remember it's not just about the jeans, it's about what you do in them.