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The Color of Change: Can Colorful Images Help Solve Social Problems?

The partnership between Pantone and design students assigned a color to each of eight social issues.

Color already plays a major role in communicating messages: Just think of those bright yellow Livestrong bracelets, red T-shirts for Bono's (Red) campaign to fight AIDS in Africa, or all pink everything for breast cancer awareness. Now, a new collaborative of design students and color specialists wants to strengthen the connection between color and cause.

The "Color in Action" project began when Pantone, which sets color standards for design industries, approached the graphic design students of San Francisco's Academy of Art University with a challenge: How can color be used as a social vehicle to create change?

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