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The Color of Change: Can Colorful Images Help Solve Social Problems?

The partnership between Pantone and design students assigned a color to each of eight social issues.

Color already plays a major role in communicating messages: Just think of those bright yellow Livestrong bracelets, red T-shirts for Bono's (Red) campaign to fight AIDS in Africa, or all pink everything for breast cancer awareness. Now, a new collaborative of design students and color specialists wants to strengthen the connection between color and cause.

The "Color in Action" project began when Pantone, which sets color standards for design industries, approached the graphic design students of San Francisco's Academy of Art University with a challenge: How can color be used as a social vehicle to create change?

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Event: Join Us for GOOD Design SF with the Academy of Art

Our program that pairs designers with urban problems is headed back to San Francisco, with student presentations from the Academy of Art University.



Okay, maybe you think the Bay Area is as green as green can be. But it's still got problems. That old futon? It's been rotting on the corner for two months. Every time it rains? Rivers of precious rainwater are running straight out into the bay. Transit infrastructure is antiquated, plenty of the city's energy is wasted, and a large percentage of the population has crazy high levels of cancer and respiratory problems.

So we're bringing GOOD Design, our program where designers all over the country solve urban problems, back to San Francisco, and this time, we're partnering with a dozen student teams from the Academy of Art University's School of Graphic Design. Whether it's a new vision for urban land use, an agricultural epiphany for the region, or an old-fashioned neighborhood vs. neighborhood energy smackdown, students have tackled seemingly intractable problems that confront the 21st century Bay Area, and confronted them with gusto. Join us to hear their presentations, congratulate the students on their hard work in service of their city, and see more than a few surprising ideas for the future of San Francisco.

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