São Paulo, Brazil launches a trippy new public art campaign to get residents to donate their organs.
Checking that “Organ Donor” box on forms and papers saves lives, but does it capture the imagination? Beneficência Portuguesa Hospital, in São Paulo, Brazil, recently launched a unique public art campaign to get residents to think of others, and donate their unused organs. The hospital installed a series of “Ice Men,” life-like, frozen statues of figures with visible internal organs, made of resin, that melt away to leave behind a single organ as a memento. These sculptures were created to represent the passage of life into death, the temporality of the human condition, and the ability we have to leave something tangible behind.