What happens when a successful, young marketing agency decides to harness its powers (not to mention time, money, and passion) for good? It births a successful, young nonprofit. Born out of the minds of Catharsis co-founders James Kim and Justin Kim and now program director Tonia Kim, B.E.A.T. (Bridging Education and Art Together) is changing the face of after school programs in the Bronx, New York. After nearly 10 years of hip hop producing and event managing, Catharsis got in touch with friend and iconic b-boy Ken Swift (former VP of The Rock Steady Crew and founder of the 7 Gems Dance Movement) and pitched an idea for a free after-school workshop that would bring breakdance education back to its birthplace.
“I realized there was a huge void in New York in terms of the kids being able to learn authentic b-boying,” says James Kim. “He [Ken] was on board because nobody is taking it quite to the communities and directly to the kids.”