The goal of Food Day, which takes place today, is ambitious: to "transform the American diet," in the words of its founder.
In the mid-1970s, Michael Jacobson created Food Day to push for better food safety legislation and convince more Americans to eat healthier. At the time, the only food-related issue regularly making headlines was hunger. Eating local, organic food was not on anyone's mind. The event ran for three years before low budgets and low enthusiasm caused its demise.
In 2011, food issues—from sustainable agriculture to food deserts to "buy local" initiatives—occupy a prominent space in the public eye. So Jacobson decided it was time to bring the event back, and today marks the first Food Day since 1977. The goal is ambitious: to "transform the American diet," says Jacobson, founder and executive director of the Center for Science in the Public Interest. That means events in dozens of cities across America focused on educating people about where their food comes from and how to "push for healthy, affordable food produced in a sustainable, humane way."