GOOD

Image via mybuddytag.com

At this past weekend's North American International Toy Fair in New York, not every participant was a toymaker. In the back of the huge space was a booth for BuddyTag—a smart wristband that helps parents monitor children within 120 feet. BuddyTag was invented by Willie Wu after he lost his daughter at Six Flags. “His child did everything right—waiting in one place with an employee of the park," said Wu's sister, who was stationed at the booth. The kid was found in an hour, “but it was the worst hour of his life." It also sparked an idea.

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Won't This New Energy Drink Result in Children Drinking Poison?

The new "blue-collar" energy drink Rivet seeks to make waves with its populist marketing and design. But the can seems downright dangerous.


Boing Boing today covered the new energy drink Rivet, a beverage being advertised as specifically for the working class. "Virtually every energy drink on the market today is marketed towards youth culture," says Rivet's press release. "What about the blue collar worker that just wants to have energy to get the job done?"

Class-based gimmicks aside, we couldn't help but notice the Rivet can's design. To us, it looks a lot like, say, a can of paint thinner or a tin of lighter fluid—not something you'd like a kid who can't read labels drinking in the hope of having some of mommy and daddy's favorite morning jolt.

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