The U.K. retailer is going all-out with gender-neutral window displays and unisex collections.
Selfridges' interior. Photo by Flickr user Mark Hogan.
Selfridges is saying, “fuck it,” to the gender binary with a forthcoming pop-up shop of gender-neutral clothing. The Agender Project will give you access to all the pieces you need to achieve Tilda Swinton’s effortless androgynous cool (radiant personality sold separately). In a statement to the press, Selfridges described the Agender Project “a fashion exploration of the masculine, the feminine and the interplay…found in between,” and said that it will “take…customers on a journey where they can choose to shop and dress without limitations or stereotypes.”