For Ramadan, Coca-Cola Eschews Labels and Asks Us to Do the Same
Soda company’s new campaign encourages us all to look past first impressions.
07.08.15
image via youtube screen capture
For the last several weeks, and continuing until July 17th, Muslims around the world have been celebrating the holiday of Ramadan, during which observant practitioners traditionally fast during daylight hours, eating and drinking only after dark. To mark the occasion, Coca-Cola has temporarily removed its iconic signature from pop cans sold across the Middle East, replacing its familiar calligraphic name with a simple message of open-minded tolerance.
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