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Intermission: OK Go + Sesame Street = Color Explosion

OK Go teaches us all about primary colors.

[youtube]http://www.youtube.com/watch?v=yu44JRTIxSQ&feature=youtu.be

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Intermission: Here's Looking at Hue

A beautiful website that arranges its photos by color is sure to brighten up your day.



A website about colors that arranges photos according to hue may sound boring, but the new site Here's Looking At Hue is anything but. It's actually a cornucopia of rich, gorgeous snapshots ranging from vast landscapes to a closeup of a delicately manicured hand. The homepage compiles rainbow images (for all your Pride Month needs). The founder, who stays anonymous, says the site was created to inspire designers and artists, but I'd still recommend flipping through the tabs for some eye candy on a drab day, regardless of your profession.

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Infographic: How Color Affects Our Purchasing Habits

Black means luxury, yellow induces window shoppers to step inside. Here's how marketers are using color to manipulate our buying habits.

There's a reason Tide is bright orange: the color is aggressive, it screams for a call to action, "buy me, buy me, buy me." Black means luxury. Banks love blue and green because they exude trust and relax you, plus money is green.

KISSmetrics has collected this handy infographic on how colors affect our buying decisions, including which colors attract impulse buyers or budget shoppers. All of this quantified data, however pretty, is just another window into the terrifyingly sophisticated psychology behind consumer marketing.

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