Gap's new logo has offended some people's design taste. What if other logos went the same route?
The Gap has redesigned its logo, and the consensus has been lukewarm-to-frosty at best. Now, it seems as though it might have all been branding hijinx, an experiment in crowdsourcing that has the brand now looking for designers to fix their ugly problem. (Some people on Twitter are already beseeching talented graphic designers to ignore the call for new logos.)