GOOD

One Minute Until Impact: Jason Graham-Nye on Putting People First

"We very quickly realized that it's all about the people."

[youtube]http://www.youtube.com/watch?v=cTzupVHkUlc

Jason Graham-Nye has had a varied career, to say the least: He's worked as an stockbroker, a high school teacher, and a rugby coach. Now, he is the CEO and co-founder of gDiapers, a company that makes eco-friendly diapers. When Jason and his wife Kim had their first child, they discovered that traditional diapers have a big negative impact on the environment. In their native Australia, they stumbled across a kind of hybrid diaper that reduces environmental and health costs. Importing the design to the United States, the couple started their company in Portland, Oregon and quickly grew into a major force in the diaper world. Asked for advice for budding entrepreneurs, Graham-Nye highlights the importance of people: Ensuring that not just your employees, but also your investors and partners, are on board with the mission of your enterprise.

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Best Practices: gDiaper's Family Friendly Workplace

"We did some Australia-y, Canada-y, socialist-y things, but the result was virtually 100 percent retention.”

Like many people without children, I live in a world of blissful ignorance about the often-messy logistics that go along with caring for a tiny proto-human. Jason Graham-Nye, the CEO and co-founder of gDiapers, a GOOD Company finalist, was in a similar place when he and his wife, Kim, had their first child and came face-to-face with the diaper situation.

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GOODCo Finalists: Three Companies with a Big Net Impact

Keen Footwear, Honest Tea and gDiapers are GOOD Companies—and we'll be meeting them in Portland this week.


At the end of thia week, GOOD Business is traveling to the 2011 Net Impact Conference in Portland, Oregon—a meeting of next-generation business leaders trying to solve the world’s toughest problems. Net Impact is an organization dedicated to making it easier and more effective for people’s careers to be a vehicle for social impact, so we’re expecting to meet a lot of like-minded folks. In advance of the conference, though, we thought we’d spotlight some of the GOOD companies who will be participating in the conference and sharing their best practices for the impact economy.

Keen Footwear

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