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Can Brands Really Be “Good”? This New Study Aims to Find Out

New research is revealing surprising insights about corporate altruism.

Maria Redin

Since its inception in 2009, GOOD’s social impact consultancy, GOODcorps, has worked with premier brands like Pepsi, Starbucks, DICK’S, PUMA, the Girl Scouts, and more to design iconic programs that engage brand, consumer and cause in creating real action—not just awareness.

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