GOOD

Can Brands Really Be “Good”? This New Study Aims to Find Out

New research is revealing surprising insights about corporate altruism.

Maria Redin

Since its inception in 2009, GOOD’s social impact consultancy, GOODcorps, has worked with premier brands like Pepsi, Starbucks, DICK’S, PUMA, the Girl Scouts, and more to design iconic programs that engage brand, consumer and cause in creating real action—not just awareness.

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Features

Kicking Off Sports Matter -- Saving Youth Sports Teams Dollar for Dollar, Team by Team

Sports matter. Youth sports are what is right with America, the world, and humanity.


Sports matter. Youth sports are what is right with America, the world, and humanity. I’m serious. And every kid in every corner of this country should have the chance to experience youth sports. Anything short of that is unacceptable.

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Articles

Can Ditching Your Car Make You Feel More Free?

Angelenos talk about how getting rid of a car changed their relationship with the city.


Los Angeles once showed the world that the car equaled freedom. Our vast parking lots and spacious two-car garages offered the utmost convenience. Even our roads were named after the idea—freeways—that automobiles provided this feeling of independence as a personal transportation experience. It worked for awhile. That is, until those painted lanes choked with Sigalerts and gas nosed towards $5.00 per gallon.

"The freeways are not so nice!" howls Eddie Solis, frontman for the metal band It's Casual. In his song "The Red Line," Solis opines about how our freeways have morphed from the promise of the open road into soul-crushing prisons. And Solis, a resident of Boyle Heights, on the east side of Los Angeles, has become somewhat of a local spokesperson for the small but growing group of Angelenos who are choosing not to drive a car, and swearing that their lives are better for it.

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Articles

More Traffic Than the Freeway: How GOOD Killed It Last Month

May was a record-breaking month at GOOD, in all sorts of ways.

Here at GOOD, we're cracking open some beers during office hours because May 2011 was our highest traffic month ever.

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Articles

Introducing GOOD/Corps

Say hello to the newest member of the GOOD community. We'll be working hard with companies to do well by doing good.

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Articles