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GOOD Ideas for Cities: Developing Local Support for Portland's Public Schools

85% of people in central Portland have no children of school age. A hackathon uncovered ways to help connect those residents to their local school.

When a team from Wieden + Kennedy confronted its challenge to engage the community in public schools for GOOD Ideas for Cities Portland, a surprising statistic came to the forefront: 85% of people in central Portland have no children of school age. With so few residents with a natural link to education, Portland’s public schools are struggling to develop community support.

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