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Check the Label and the Science, Too

What pomegranates say about a corrosive research practice.

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Did Pom Wonderful Buy Morgan Spurlock's Silence?

Do pomegranates really help with heart disease and erectile health? The evidence isn't clear and it's too bad Morgan Spurlock didn't let us know that.

[youtube]http://www.youtube.com/watch?v=ruArPIWQ_M4

Morgan Spurlock—the entertainer who once fed himself only McDonald’s for a month, who crisscrossed the dessert in search of Osama bin Laden, and who espouses “Raw for 30 Days,” a diet that can supposedly reverse diabetes—has a new stunt he’d like you to watch.

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The Dawn of Product Placement: Morgan Spurlock on What the United Kingdom Can Expect Next

Morgan Spurlock's new film, The Greatest Movie Ever Sold, is all about product placement. He tells us how it works and where it's headed next.


This month heralds the dawn of product placement on British television. For those of you who have been living in blissful, media-free ignorance, product placement is a form of embedded marketing in which companies will spend money to have people on TV and in the movies use their product.

It became commonplace in the United States in the 1980s, and has remained so ever since—hence the reason why American Idol judges drink from Coca-Cola cups, Top Chef contestants rely on Glad products, and characters in the West Wing say lines like: "Good scotch sits in a charcoal barrel for 12 years. Very good scotch gets smoked for 29 years. Johnnie Walker Blue is 60-year-old scotch," while pouring themselves a drink.

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