GOOD

New Ad Viciously Spoofs Iconic Coke Commercial to Stress Soda Risks

Coca-Cola’s 1971 “Hilltop” ad helped redefine the soda for a new generation. Now, doctors hope their version can do the same.

image via youtube screen capture

When it first aired in 1971, Coca-Cola’s “Hilltop” ad was the most expensive commercial ever recorded, launching not only the careers of The Hillside Singers, but also a new era in advertising altogether. It has since gone down in history as one of the most effective commercials of all time, earning both industry accolades, and a coveted spot as the ultimate Don Draper creation in the final moments of TV’s Mad Men. Armed with a message of global feel-good-ness and an impossibly catchy jingle, Coke’s Hilltop commercial sold more than just bottles of pop (though it sold plenty of those)—it sold a lifestyle in which the product became synonymous with multi-cultural good vibes. And who wouldn’t want to get some of that?

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Taste of Tech: Breakfast, Shot from Guns

Reverse engineering puffed rice to make Rice Krispies and other secrets of cereal chemistry from a 105-year-old.

This Taste of Tech post written by Matthew Battles is the fifth in a series exploring the science and technology of food in partnership with Gearfuse. Don't miss last week's post on how to genetically modify your own seed and the police bees that could come after you if you do.

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