“From Piss to Pilsner” is closing the loop on two of the most recognizable features of large outdoor concerts: beer and urine.
image via (cc) flickr user landfeldt
Typically, when someone says their beer tastes like piss, that’s taken to be a bad thing. But for attendees at a recent music festival, comparing a sudsy brew with its biologically inevitable after-effect isn’t an insult at all. In fact, that’s exactly what festival organizers are aiming for.