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San Francisco Set to Ban Unsolicited Phone Books

According to a new law that's likely to pass this week, the Yellow Pages would have to confirm you want a book before giving you one.

When's the last time you looked up a number in the phone book? For us, it was probably around 1999. But the Yellow Pages keep coming. Every year there's another stack of trash delivered to your doorstep.

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Finally, a Way to Stop Getting Those Dumb Yellow Pages

The famed phonebook company is at long last making a serious push to stop delivering their product to people who don't need it.


If you're like us, you're probably pretty sick of seeing the Yellow Pages clog the doorsteps, the sidewalks, and—without fail—the garbage cans of your city. Not only are they a pain to haul to the recycling bin, in a world in which more and more people are turning to their computers and smartphones to find addresses and phone numbers, it's a phenomenal waste of paper to presume every citizen in America needs a phonebook. Late last year, in fact, two Canadians returned hundreds of unused copies of the Yellow Pages to the Yellow Pages offices in an effort to make the point that many people no longer require the book. Today, it seems the duo's message got through.

Though Yellow Pages has tried before to let people opt out of receiving its publication, its campaign was lackluster and didn't go as far as some would have liked. In its latest effort to eliminate waste, Yellow Pages is hosting an opt-out website through which consumers can cancel delivery of the book, learn where to recycle their old books, and download the company's inaugural "sustainability report," a to-be annual look into Yellow Pages' "environmental impact, commitment, and goals."

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Video: Canadians Return Hundreds of Phone Books to Yellow Pages Office

Two Canadians collect hundreds of unrequested and unused Yellow Pages books and dump them back on the doorstep of the Yellow Pages offices.

[youtube]http://www.youtube.com/watch?v=GYTwMV7ZISo

Two Canadians trek around Montreal collecting hundreds of unrequested and unused Yellow Pages books and dump them back on the doorstep of the Yellow Pages offices. It's a pretty confrontational way of making a point, but it's a point worth making: These books are a wasteful anachronism. (Unless, of course, your job is selling ads in the Yellow Pages.)

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