[UPDATE: This was done "in conjunction with" the Yes Men, by a tax group called U.S. Uncut. "The Yes Men were advising on this project. I'm very close with them," Andrew Boyd, of the group told WNYC's Brian Lehrer Show]
"Oil Companies Should Clean Up Their Messes," reads one ad; the small print refers candidly to the damage done by oil companies around the world. "For decades, oil companies like ours have worked in disadvantaged areas, influencing policy in order to do there what we can't do at home. It's time this changed."
Another ad, "Oil Companies Should Fix The Problems They Create," is just as topical. "Extracting oil from the Earth is a risky process, and mistakes do happen. It’s easy to pass the blame or ignore the mistakes we’ve made. Instead, we need to face them head on, accept our financial and environmental responsibilities, and fund new technologies to avoid these mistakes in the future."
"We were asked to show an agreeable, involved, of-the-people face for Chevron, and we think we came up with some really great ways of doing that," said Gordon Bowen, Chief Creative Officer of McGarryBowen. "But what’s unique and different here is the honesty. We've never been able to do this before."
"We're telling truths no one usually tells," said Zygocki. "We're changing the way the whole industry speaks."
"BP's response to the Gulf tragedy was widely perceived as perfunctory and insincere," noted Bowen. "Chevron has big problems too, like in Ecuador - but they're really stepping up to the plate."