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Why I Left My Job at IDEO to Design the Ultimate Electric Bike

Not long after I led a team of designers in creating an award-winning electric bicycle that we called The Faraday, an interviewer asked me if I...

Not long after I led a team of designers in creating an award-winning electric bicycle that we called The Faraday, an interviewer asked me if I was an electric bike evangelist. I answered, honestly, NO. I was a cyclist—a commuter, a builder, a racer, and an advocate, who’d been inspired to build a unique electric bicycle less out of a belief in the virtues of the e-bike, and more as a protest against an industry that seemed ambivalent to the wants and preferences of actual cyclists like myself.

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