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Revolving Doors Are an Energy Powerhouse. Why Don’t We Use Them?

I went on a quest to get people to kick their inefficient door-opening habits. Here’s what I learned about human behavior—and bad design.

Here at GOOD, we believe that design can be used to create positive social, environmental, and economic change. So we're joining forces with our friends at Impact Design Hub to share compelling stories about design that's moving the world forward. The article below is an excerpt of “An Energy Revolution at Your Doorstep.” Get the full story here.

Image via Flickr user Beth Jusino (cc).

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No magic formula can lead to behavioral change, but we do know that many problems start as individual actions. These actions often form habits, which are reinforced by a myriad of seemingly-harmless factors which make up a habit loop.

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It's 4:45 a.m. A Guatemalan day laborer wakes up in his Staten Island home that was damaged during Hurricane Sandy. By 5:45 a.m. he needs to be at the same street corner where he always waits for contractors when they come by looking for workers. It's dark and rainy outside, and he'll be soaked by the time he's picked up. It's no way to start a day and just one of many reasons why permanent hiring halls are needed, and have been an goal of one New York City organization since it first started.

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