Revolving Doors Are an Energy Powerhouse. Why Don’t We Use Them?

I went on a quest to get people to kick their inefficient door-opening habits. Here’s what I learned about human behavior—and bad design.

Here at GOOD, we believe that design can be used to create positive social, environmental, and economic change. So we're joining forces with our friends at Impact Design Hub to share compelling stories about design that's moving the world forward. The article below is an excerpt of “An Energy Revolution at Your Doorstep.” Get the full story here.

Image via Flickr user Beth Jusino (cc).

When’s the last time you thought about the revolving door? This modest invention—something you likely encounter with a sense of dread while rushing off to the office or airport—is something of a modern miracle. Every time a revolving door rotates, it generates enough electricity to power a 60-watt light bulb for 23 minutes, equalizes indoor temperatures, and reduces carbon output—ultimately slowing climate change.

So why do fewer than 30 percent of us choose to use them when they are located next to swinging doors? I decided I’d try to change that ratio through some simple yet compelling visual communications design. It was time for an experiment.

Read More at Impact Design Hub