Scheue. It's a German word for the moment a horse is stung by a wasp. The strategist Christian Madsbjerg insightfully uses it to encapsulate something we have all felt: an "atmosphere of flailing attempts at action amid an indecipherable deluge of data points."
The world is in a state of scheue. As Coronavirus began its exponential spread, countries, cities, markets, sports leagues, and conferences either didn't act on the right data or froze in a state of inaction. Then the wasp stung. Heads of State, diplomats, star athletes, celebrities and politicians infected and quarantined. Conferences and concerts, entire countries shutting doors. Market volatility at Great Recession levels.
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